Overview and grouping of evaluation criteria for the effectiveness of mobile applications

Objective. The study is conducted in order to identify the most valuable metrics for mobile application analytics and evaluate its effectiveness; consideration of state development trends market Russian Federation; determining priority areas evaluating effectiveness applications. Method . To achieve this goal, methods analyzing promising scientific sources field are used, area Federation considered, taking into account political social phenomena. This allows us highlight cause-and-effect relationships position direction Federation, as well evaluation criteria information obtained consider problems developing applications from a new point view. performance indicators, comparative analysis data used. Result. results presented, main identified, their structuring carried out, between them highlighted. Conclusion. indicators considered applicable predicting competitiveness assessing attractiveness users. It should be noted that successfully measure applications, it necessary take important particular product aggregate. makes easier aspects need changed modified.